Trained Talent for High-Visibility Activations
Whether you're launching a product, building buzz at a festival, or running a nationwide sampling campaign, NorCal Staffing delivers professional, on-brand support for every activation. We staff large-scale rollouts for tech giants, retail demos for consumer brands, and everything in between — providing polished brand ambassadors, product specialists, and field teams who know how to represent your brand with confidence and care.
Event Types We Support
🔹 Product Launches
From iOS-style rollouts to new beverage drops, our brand ambassadors help create memorable first impressions — managing crowd flow, handing out samples, and answering product questions with confidence.
🔹 Retail Demos & In-Store Activations
We support in-store marketing teams with polished promo staff who engage shoppers, drive trial, and build brand affinity. Great for grocery chains, boutique pop-ups, and national retail partners.
🔹 Festival & Concert Activations
Our team thrives in fast-paced, high-traffic environments — sampling products, managing brand booths, collecting emails, and promoting your message at scale.
🔹 Street Teams & Guerrilla Marketing
Need eyes on your brand? We deploy confident, outgoing teams for outdoor activations, city takeovers, and high-visibility handouts.
🔹 Trade Show Booth Support
Beyond traditional booth staffing, our ambassadors help with demos, lead capture, and consistent guest engagement. A great fit for exhibitors who want professional brand reps front and center.
🔹 Hospitality for Sponsored Events
Hosting VIPs or industry partners? We provide hospitality-minded brand staff who can offer drinks, welcome guests, and keep your activation polished and professional from start to finish.
Positions We Staff
Brand Ambassadors
Energetic, professional reps trained to represent your brand, engage with guests, answer questions, and enhance the overall event experience — perfect for launches, retail demos, and festivals.
Product Specialists & Demo Staff
Knowledgeable team members who confidently demonstrate features, sample products, and support conversions with clear, accurate messaging.
Lead Generators
Trained staff focused on guest interaction, data capture, sign-ups, and CRM building — ideal for high-traffic activations where results matter.
Sampling Teams
RBS-certified and food-handler-compliant staff for beverage and edible sampling. Skilled in hygiene, portioning, and managing guest flow in crowded environments.
Promo Reps & Street Team Members
Mobile, outgoing staff for flyering, brand awareness, and field-level outreach — ideal for festivals, neighborhood blitzes, and high-foot-traffic areas.
Booth Attendants
Polished professionals to greet guests, distribute materials, and maintain a clean, welcoming booth presence — often paired with internal brand reps.
Guest Registration & Check-In Teams
Courteous front-line professionals who manage entry flow, verify credentials, and ensure a smooth guest experience from the moment they arrive.
Badge Scanners & Line Managers
Support staff to control foot traffic, scan badges, and assist with attendee movement throughout busy activations or exhibit zones.
Ushers & Room Monitors
Staff to guide guests between sessions, manage seating, and keep transitions running smoothly — ideal for activations with panels, speakers, or schedules.
Captains & Shift Leads
Experienced on-site leads who coordinate logistics, manage staff flow, and serve as the main point of contact for clients, venues, or brand partners.
Setup & Strike Crew
Dependable event labor for load-in/load-out, signage, booth builds, and breakdown support — perfect for brands needing an extra hand pre- and post-show.
What Our Clients Are Saying
🏆 With over 100,000 shifts staffed since 2010, we’re proud of the long-term relationships we’ve built with caterers, venues, and event producers. Here's what our clients have to say.
⭐️⭐️⭐️⭐️⭐️
Excellent Service!! We hired 40 Brand Ambassadors and Guest Regeneration staff for event in San Francisco. They were amazing. All the staff showed plus they sent a couple extra just in case, which was great because the other company we hired was short a few people. Everyone was dressed in the correct uniform, very personable and outgoing. We will definitely be using them for every event!
Tracy B.
⭐️⭐️⭐️⭐️⭐️
This vendor provided outstanding service at a reasonable rate for our wedding in early November! We would absolutely recommend NorCal Event Staffing for any event - our bartender was very attentive to guests and went above and beyond the normal "job duties" to ensure everyone had a good time. Thanks so much for your great work, George!
⭐️⭐️⭐️⭐️⭐️
Can't say enough good things!! Mike has ensured we are taken care of with our staffing needs, even with less than 24 hours' notice! The absolute best!